Top 5 Business Apps Performance in Colombia Q4 2024

In the fourth quarter of 2024, business apps in Colombia showed varied performance trends on the unified platform. Here's a closer look at the top 5 apps based on data from Sensor Tower.

LinkedIn: Network & Job Finder experienced a consistent flow in weekly revenue, peaking at around $22K in late November. Downloads saw a notable rise towards the end of December, reaching approximately 26K. Meanwhile, active users fluctuated slightly, with numbers hovering around 2M.

Adobe Acrobat Reader: Edit PDF had a steady revenue stream, maintaining figures around $6K weekly. Downloads decreased over the quarter, starting at about 21K and dropping to 12K by the end. Active users also saw a downward trend, with a high of approximately 3.8M at the start, closing at around 3.4M.

Zoom Workplace showed a gradual decline in downloads, starting strong at 40K and ending at 11K. Revenue remained fairly stable, averaging around $2K per week. Active users initially increased to nearly 3M but then saw a significant drop to around 1.2M by the end of December.

PDF Scanner App: TapScanner observed a gradual increase in revenue, reaching up to $2.4K towards mid-December. Downloads showed fluctuations, with a peak at 16K in the last week of December. Active users started at about 194K, experiencing a decline to around 120K by the quarter's end.

Finally, WhatsApp Business demonstrated a steady revenue increase, reaching up to $5.2K in early December. Downloads began at 117K and decreased to 76K by the end of the quarter. Active users remained robust, with numbers consistently around 10M.

These insights highlight the dynamic nature of app performance across different metrics, providing a comprehensive overview of the business app landscape in Colombia. For more detailed insights, visit Sensor Tower.